This apartment complex was a challenge mainly because of the color. We were stuck with a tan color that was already on the outside of the buildings and it would have cost over $1M+ to repaint everything. So we decided to take a not super appealing base color and make it blend well with the new brand. With inspiration from Marfa and Santa Fe, we settled on a mix of desert modern.
BRAND IDENTITY DESIGN
DIRECTIONAL SIGNAGE DESIGN
MONUMENT SIGN DESIGN
Cove Creative has impeccable style and understood the direction I needed to move our brand. Easy to work with and excellent results. I love the one-stop organization of our project page. I can always find what I'm looking for and it's very clear and well-outlined.
Gretchen, Project manager at AOD