CELEBRATION NUTRITION

Hello and thank you for working with Cove Creative!

This page will act as a home base for your design project. All the forms, drafts, revisions, and final design work will be placed here for you to reference, as well as final files for you to download in the future. Feel free to share this page with friends/family to get feedback! Let me know if you would like for this page to be password protected.

Contact me if you have any questions!

Current Project Phase: Branding

Your Current To-DO's

Hey girl, I would love it if you filled out the client survey. Any feedback will be helpful for me to improve next time! Obviously this is not a requirement ;)

Projected TIMELINE & DUE DATES

✔ Branding Questionnaire
✔ Pinterest Board
✔ Moodboard & Color Palette Posted
✔ Approve Moodboard & Color Palette
✔ Logo Options Posted
✔ Logo Selection and Feedback 
✔ Logo Finalized: 
✔ Final Logo Approval:
✔ Brand Board Posted: 
✔Brand Board Approval:
Final Package Ready for Download: 


 
main@4x.jpg
 

Logos

Download logo package on the link below. Included are JPG and PNGs along with AI and PDF. Please contact me if you need any additional file types. 

 

SOURCE FILES

EPS
PDF

TRANSPARENT BACKGROUND

PNG - Full Color, Charcoal & White in 2 sizes

FOR PRINT

JPG - Full Color, Charcoal & White in 3 sizes


 

Branding: Minimal & Bright

CelebratE EACH LITTLE CHOICE

Alright, here is your final brand board! I will be working on exporting the final brand package for you today. 

 

So excited where everything landed!!

 

Color Palette: Green & Sorbet

Ok, girl, the purple is officially OUT! For this one, I took the green you liked and added it to the Sorbet color palette. This one also has a light teal blue that just reminds me of a color you would see in bright white kitchens.

 

I did a few mock ups below so you could see the colors on a few different backgrounds and in different ways.   

Screen Shot 2017-09-19 at 5.17.30 PM.png
 

Photography

Ok, I want to start putting together a moodboard for the photoshoot and to start planning a few things out. I want to wait to schedule this until we have some more of the brand nailed down but it is good to start preparing now since this will be a pretty intense shoot.

STYLE: Bright white with pops of color.

GOAL: Have dozens of beautiful images to use throughout Celebration Nutrition's website, collateral and social media that match the chosen final brand feel and color palette.

PROPS: Props are going to be one of the biggest ways to bring in the color palette through the photos. Wait until the color palette is completely nailed down then start to find items that we can use for the shoot. I recommend clothing and most materials be neutral with a few brightly colored elements throughout. All of these items should be visually appealing down to the whisk. You can ask friends/family to borrow items if you don't have them or aren't able to purchase them. Definitely important that each item photographs well! Again, I recommend MOST are neutral (metal, wood, or white) and the pops of color should be as close to the final color palette as possible.

 
  • Bowls

  • Cutting boards (great way to bring in textures - maybe wood or marble)

  • Cooking Utensils (whisk, sifter, strainer)

  • Prepping utensils (measuring cups and spoons)

  • Apron

  • Towels

  • Jars

  • Flowers (not necessary but a beautiful element to bring into the kitchen)

 

FOOD: It would be good to have a variety of foods and dishes to photograph. Think of dishes that will fit your brand that will also be visually appealing. For each dish, have the phases ready. 1. Ingredients 2. Being prepared 3. Final prepared dish. You won't want to actually be cooking on set so to have everything in phases will be ideal. 

CLOTHING: Bring a few outfit options. We may do a different outfit for each dish - that way it looks like three different photoshoots for the three different dishes. Also, an apron would be great if thats something you use often. I recommend your clothing be neutral. You want the viewer to be focused on the dishes, ingredients, etc and not what you are wearing. Even if you usually use a brightly colored apron, I would recommend something neutral. (Linen for texture, light grey, white). Also might be good to have backups incase things get messy. You don't want to have a blob of green on a white shirt for all the photos.

APPERANCE: This is a great excuse to get a manicure! Make sure to do your hair, make up and nails. Even if these are things you don't normally do, in a bright white kitchen, people tend to be washed out so having some color on your eyes, cheeks and lips will help. Again, I recommend staying neutral/natural tones so the focus is on the food and not your make up ;)

INSPIRATION: These images aren't ideal to what is in my mind but they are the best I can find for now. We can collect more and start to refine them. We will use these as inspiration for the photoshoot and I will work closely with the photographer to make sure your vision is realized!


Colors & Fonts

Main Font: Gotham Rounded Light  |   Secondary Font: Hustle Script

 
Screen Shot 2017-12-15 at 11.57.05 AM.png

VEGGIE GREEN
MAIN
C - 27
M - 1
Y - 21
K - 0
Hex: #8DCA9C

Screen Shot 2017-12-15 at 11.57.18 AM.png

BERRY RED
SECONDARY
Used for Graphics and Accents

C - 10
M - 59
Y - 33
K - 0
Hex: # DF838B

Screen Shot 2017-12-15 at 11.57.31 AM.png

PERSIMMON
SECONDARY
Used for Graphics and Accents

C - 0
M - 38
Y - 69
K - 0
Hex: #FAAB62

Screen Shot 2017-12-15 at 11.57.45 AM.png

KITCHEN TEAL
Used for Graphics and Accents
C - 27
M - 1
Y - 21
K - 0
Hex: #B9DDCF

Screen Shot 2017-12-15 at 11.57.51 AM.png

BLUE
Used for Graphics and Accents
C - 63
M - 11
Y - 28
K - 0
Hex: #5BB2B8

 
 
 
Screen Shot 2017-12-15 at 12.31.02 PM.png

WHITE
MAIN
Main Color Used for Background
C - 2
M - 0
Y - 0
K - 0
Hex: #FFFFFF

 
 
Screen Shot 2017-12-15 at 12.25.40 PM.png

CHARCOAL
MAIN
Main color used

C - 67
M - 60
Y - 59
K - 46
Hex: #414141

 

Client Resources

Process

Terms